Thinking of traveling to Tokushima, Japan? While it might not be the first place that comes to mind, this gem in eastern Shikoku is brimming with natural beauty, rich history, vibrant culture, and mouth-watering local cuisine. Perfect for those venturing on their first independent trip, Tokushima offers a variety of experiences that will leave you pleasantly surprised. Here, the Kinnso editors share their top 10 must-see experiences to ensure your inaugural visit to Tokushima is unforgettable!
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Top 1. Soak in the Scenic Views from Mount Meisan Cable Car

Mount Meisan, standing tall at 280 meters, is a true icon of Tokushima City. Hop on the Tokushima City cable car to reach the peak, where you'll be treated to breathtaking views of the city and the Yoshino River estuary. The cable car ride itself is a visual feast, offering stunning glimpses of the city's twinkling lights and the mesmerizing night scenery of the Naruto Strait Bridge. While daytime visits are fantastic, the evening cable car ride is an especially romantic experience that first-time visitors to Tokushima simply can't miss.
Top 2: Explore the Tsukiyu Nijuuzou Settlement
Step into the past at Tsukiyu Nijuuzou Settlement, a beautifully preserved traditional Japanese village that has been home to around 20 families since the Edo period. This quaint village, with its charming thatched-roof houses, offers a peek into Japan's rich history. Wander through the village to discover the ancient Tsukiyu Zao Gongen Shrine and cozy traditional tea houses. It's like taking a walk through time, where you can soak in the serene and timeless atmosphere. Fun fact: this picturesque location was a key filming site for the popular Japanese drama "Ashin," drawing many fans eager to visit and pay tribute.
Top 3. Discover One of Japan's Three Great Benzaiten Shrines: Misaki Shrine
Nestled in the heart of Naruto Park, Misaki Shrine is celebrated as one of Japan's top three Benzaiten shrines, known for its lively and vibrant worship practices. This sacred spot is a favorite among business owners and artists who come to seek blessings for success and creativity. A standout feature of the shrine is the ancient maple tree, which is believed to be over 1,200 years old. Come autumn, its leaves turn a stunning fiery red, making it a magnet for photography buffs. Don’t miss the summer festival held each August, a major highlight for the local community.
Top 4: Discover the Awa Indigo Workshop in Tokushima
Tokushima is famous throughout Japan as the home of indigo dyeing. At the Awa Indigo Workshop, you can not only watch the fascinating process of Awa indigo dyeing but also get hands-on and create your very own indigo-dyed handkerchiefs or T-shirts. The workshop offers a variety of indigo-dyed products for sale, including clothing, fabrics, and everyday items, making it a perfect place to pick up some unique Tokushima souvenirs. Plus, the Awa Indigo Workshop frequently holds dyeing craft lectures, where you'll learn everything from making indigo juice to dyeing fabric.
Top 5. Exploring the "Kuroshima" Military Village
If you're looking for a trip back in time, Kuroshima in Tokushima is the place to be. This military village is one of Japan's best-preserved, giving off strong vibes from the 1970s. The island is dotted with old buildings from the Showa era, creating a nostalgic, retro feel. While you're there, don't miss out on trying one of Japan's top three taiyaki, the "Kuroshima Taiyaki." This treat has a crispy shell and a soft, generously filled interior that can easily compete with the famous shops in Osaka. Spend a leisurely half-day wandering through this time-capsule of an island and soak in the peaceful atmosphere, far removed from the busy city life.
Top 6: Dive into the Wonders of Tokushima Marine Park
If you're looking for a fantastic getaway in Tokushima, look no further than the Tokushima Marine Park. This expansive park has something for everyone, featuring an aquarium, amusement park, hot springs, and more. The aquarium is a must-see, with over 500 species of marine life and exciting shows starring playful dolphins and sea lions. Thrill-seekers will love the amusement park's roller coasters and pirate ships, while families can enjoy a relaxing ride on the carousel. And don't miss out on the hot springs! Whether you choose the indoor or outdoor options, you'll be treated to stunning views of the Pacific Ocean as you unwind and relax.
Top 7. Indulge in Naruto Taiyaki
When in Naruto City, Tokushima Prefecture, you simply can't miss out on the famous Naruto Taiyaki. This local delicacy is made from the region's abundant sea bream, setting it apart from the usual taiyaki. The batter here is thicker, giving it a heartier, more satisfying bite. Whether you go for the classic red bean, the earthy matcha, or the savory cheese filling, each bite is a melt-in-your-mouth experience. It's the kind of treat that makes you fall in love instantly. And if you're feeling a bit worn out from all that shopping, pair your Naruto Taiyaki with a refreshing cup of Tokushima's renowned Awa Crystal Tea. You'll be back on your feet in no time!
Top 8. Rent a Kimono and Explore Tokushima
Ever thought about diving deep into Tokushima’s culture? Why not rent a kimono and take a leisurely stroll through its charming streets? Several attractions, like Tokushima Castle and the Awa Indigo Dyeing Museum, offer kimono rentals. This gives you the chance to step into the shoes of a traditional Tokushima gentleman or lady and soak in the region’s timeless beauty. Plus, many shops provide guided tours to some of Tokushima’s best-kept secrets. Imagine yourself in a kimono, wandering slowly along the cobblestone streets—it's the perfect way to savor the quaint elegance of Tokushima. Truly, an experience you won’t forget!
Top 9: Adventure Challenge in the Iya Valley, Tokushima
If you're an outdoor enthusiast, you simply can't miss the breathtaking Iya Valley in Tokushima! This spectacular gorge is a playground for adventure seekers, offering activities like canyoning, cliff diving, and white-water rafting. Imagine sweating it out in such a picturesque setting while enjoying the adrenaline rush of taking on nature's challenges. Worried about your stamina or skill level? Don't be! There are also more relaxed rafting options that let you soak in the scenery at a gentler pace. Plus, the valley boasts one of Japan's hidden treasures, the "Iya Vine Bridge." Crossing this suspension bridge, surrounded by lush forests, feels like you've stepped straight into a Studio Ghibli movie!
Top 10: Savor the Delights of Fresh Awa-Oi Chicken
If you find yourself in Tokushima Prefecture, you simply must try the renowned Awa-Oi Chicken. This special breed is celebrated for its tender and delicate meat, with a pleasantly low fat content that makes it a favorite among health-conscious foodies. Tokushima is home to a variety of restaurants where you can enjoy Awa-Oi Chicken in all its glory. Whether you're dining at a casual izakaya or treating yourself to an upscale meal, the flavors of Awa-Oi Chicken are sure to impress. From steaming hot pots to perfectly grilled dishes, the unique taste of this chicken is something you won't want to miss. So, when you visit Tokushima, make sure to indulge in the authentic Awa-Oi Chicken experience!
Heading to Tokushima for the first time? Make sure to do your homework before you go! Beyond the must-see sights, diving into the local culture and savoring the authentic food will leave you with the most memorable experiences. Check out my top 10 highlights for a Tokushima adventure – they’re sure to help you plan an amazing and enjoyable trip!