Value for Money! Top 10 Must-Buy Snacks and Instant Noodles from Japan's 7-Eleven "7 Premium"

If you’re a fan of Japan’s 7-Eleven, you’ve probably heard about their “7 Premium” line — a fantastic collaboration between 7-Eleven and some of the country’s top brands. These products deliver flavors that genuinely surprise you, all while staying budget-friendly. Among these, the “7 Premium Gold” series stands out by promising “specialty store quality,” often sparking a buying frenzy whenever new items drop! We’ve rounded up the top 10 “7 Premium” snacks and instant noodles that not only fly off the shelves but also offer unbeatable value. Let’s dive into this must-try lineup!

If instant noodles had a rockstar, this one would be it—think of it as the Eason Chan of the noodle universe. Everyone knows it, everyone loves it! This instant cup brilliantly captures the bold, spicy miso flavor that made the Tokyo eatery "Mongolian Tanmen Nakamoto" a cult favorite. Inside the pack, you'll spot a little sachet of "spicy oil"—the true heart and soul of the dish! When combined with the rich, aromatic miso broth, springy noodles, and a generous helping of veggies and tofu, every spoonful delivers pure comfort and satisfaction.

Editor's Tip: If you’re not a fan of intense heat, take it easy with that spicy oil—try adding just half to start. Personally, I dive right in and pour the whole thing! On a chilly night in Japan, this bowl is like a warm hug that hits the spot every time. Absolutely delicious!

If Nakamen is your go-to for a spicy kick, then "Sumire" is all about diving deep into rich, comforting flavors. This instant noodle, crafted with the expertise of the famous Sapporo miso ramen house "Sumire," delivers a broth so rich and flavorful, it’s like having a bowl straight from the restaurant at home. The moment the broth hits your palate, the bold miso aroma and the luscious pork fat scent burst forth, while the noodles themselves have just the right chewy texture to soak up every bit of that delicious soup. Trust me, this isn’t your average instant ramen—it’s a culinary masterpiece!

Editor's Note: I was honestly blown away when I first tasted the broth—it’s astonishingly close to what you’d get dining in at Sumire. The flavor is quite bold, so I like to toss in some blanched greens or corn kernels to add a bit more texture and balance. If you’re a fan of miso ramen, this instant noodle is an absolute must-have souvenir.

If you’re on the hunt for a sweet snack that feels like a little luxury without breaking the bank, these cat tongue cookies from Japan’s 7-Eleven are a must-try. Think of them as the budget-friendly cousin of the famous Shiroi Koibito. These crisp, delicate cookies are filled with a smooth white chocolate cream that’s sweet but not overpowering—just the right balance to delight your taste buds. Whether you’re sipping tea in a cozy hotel or hunting for a thoughtful souvenir to share with friends and coworkers, these treats hit the spot without any fuss or fancy price tag.

Editor’s Tip: Whenever I’m in Japan, I never leave without stocking up on at least five or six packs. The creamy, milky flavor is so refined, and here’s a little secret: pop them in the fridge before eating. The chilled filling firms up, giving you an even crisper bite and a more satisfying taste experience!

At first, the name might seem a bit puzzling—how can a cookie be both crispy and moist? But trust me, one bite and it all makes sense. These round chocolate cookies are crafted using whole wheat flour, giving them a hearty base. Thanks to a special technique during production, rich chocolate fills every nook and cranny of the cookie. When you take a bite, you’re greeted first by the soft, moist chocolate, then followed by the satisfying crunch of the whole wheat cookie. This delightful mix of textures creates an irresistible treat you’ll want to savor again and again!

Editor’s Take: Beware—these little round cookies are dangerously easy to devour! Their bite-sized shape makes it effortless to munch through a whole bag while you’re watching your favorite show without even noticing. Unlike typical cookies, they’re not dry or overly sweet, and the chocolate isn’t cloying. The texture strikes a perfect balance somewhere between a brownie and a cookie, making it a truly unique snack experience. If you’re a chocolate fan or just love trying new textures in your snacks, these cookies are definitely worth a try!

Don’t be fooled into thinking this is just another convenience store treat! The 7 Premium Gold Financier wears its golden “Gold” crown proudly, boldly stepping up as 7-11’s answer to high-end dessert shops. This little gem is packed with rich French fermented butter and crowned with Spanish Marcona almonds—the so-called “Queen of Almonds.” The moment you peel back the packaging, a heavenly blend of buttery and nutty aromas fills the air, almost too good to be true. On the outside, it boasts a delicate, crisp crust, while inside it stays wonderfully moist, turning every bite into a mini celebration of flavor.

Editor’s Take: Honestly, this is my go-to treat every time I stop by 7-11. My favorite ritual? I warm it gently using the steam from my hotel kettle in the morning, then pair it with a strong black coffee. The taste? Pure magic—it instantly whisks me away to a Parisian café. It’s proof that indulgence doesn’t have to come with a hefty price tag. This financier offers a slice of luxury that’s surprisingly affordable and utterly irresistible!

If you’re on the lookout for a snack that’s both irresistible and uniquely Japanese, look no further than Satsumaimo Kenpi. These are thin strips of sweet potato, deep-fried to golden perfection, then glazed with a shiny, sweet syrup that gives them a delightful crunch. The folks at 7 Premium have chosen the "Kogane Sengan" variety—grown right in Japan—to ensure every bite bursts with authentic, natural sweetness. The crispy coating delivers that satisfying “karikari” crunch that keeps you coming back for more, making it a truly addictive treat.

Editor's Honest Opinion: Trust me, this snack is next-level addictive! Its sweetness is just right—not too sugary, but naturally pleasant—making it an ideal match for a cup of unsweetened Japanese green tea or barley tea. These drinks perfectly complement the snack’s flavor, enhancing the aroma of the sweet potato. It’s the perfect companion for cozy evenings spent binge-watching Japanese dramas or variety shows. Just a heads-up: you might want to pace yourself, or you’ll find the whole bag gone before you know it!

When it comes to potato chips, there’s no shortage of options, but these thick-cut chips really stand out as a true classic. Crafted from just three simple ingredients—potatoes, oil, and salt harvested from Ishigaki Island—they skip any extra seasonings so you can fully enjoy the natural, earthy flavor of the potatoes. The chunky cut adds a satisfying crunch that’s hard to beat!

Editor's Note: This is salt flavor at its finest—pure, simple, and timeless. Whether you’re pairing them with a cold beer, a fizzy cola, or just snacking while binge-watching your favorite Japanese dramas, these chips hit the spot every time!

Calling all seafood enthusiasts and fans of bold, unforgettable flavors—this senbei snack is an absolute must-try! Unlike the usual senbei with just a hint of shrimp, this one takes things up a notch. The secret? The "二度づけ" or "twice-dipped" process, where the senbei is soaked twice in a special sauce, packing an incredible depth of flavor. The moment you take a bite, you’re greeted by a burst of fresh shrimp sweetness, perfectly balanced with the gentle, lingering sweetness of mirin. Plus, the senbei itself is thin and crispy—so satisfying, you might find yourself applauding!

Editor's Honest Opinion: Honestly, this snack is the ideal companion for a cold beer. The savory, intense shrimp flavor pairs flawlessly with a frosty brew. Picture yourself back at your hotel, fresh from a relaxing shower, cracking open a can and enjoying this crunchy delight—instant stress relief guaranteed. It’s simple, genuine, and the kind of pleasure that feels just right for grown-ups!

Imagine biting into a traditional Japanese rice cracker, beautifully adorned with patterns inspired by Kabuki family crests. That’s Kabuki Yaki for you—a crispy, soy sauce-flavored treat that perfectly balances sweet and salty notes. It’s a snack that carries the comforting nostalgia of childhood for many in Japan.

Editor's Note: For those eager to savor an authentic taste of Japan, Kabuki Yaki is a must-try. Its masterful harmony of flavors pairs wonderfully with a steaming cup of green tea, making it an ideal snack to enjoy any time of day.

If you’re on the road and your taste buds need a little pick-me-up, these crispy plums are a game-changer. They’re pitted and perfectly crunchy, capturing the fruit’s natural tang without tipping into overpowering sourness or saltiness. Snacking on one is like a mini palate refresher that keeps your appetite sharp and your senses awakened.

Editor’s Take: I’m genuinely hooked on these! Whether you’ve just devoured something heavy or are battling a bit of travel nausea, these plums offer a soothing, revitalizing bite. Plus, their individual packaging means you can enjoy them anytime, anywhere—clean, easy, and mess-free.

After diving into this lineup, don’t you feel a newfound respect for 7-11’s private label goodies? Whether it’s a bowl of ramen that could rival top restaurants or snacks that linger delightfully on your palate, the “7 Premium” range proves you really can have both quality and affordability.

So, next time you’re wandering through Japan, carve out some time to explore 7-11’s aisles—you’re bound to discover a stash of delicious surprises! Want to unlock even more insider tips on Japan’s 7-11 culinary gems? Be sure to check out our Ultimate Guide to Must-Buy Items at Japan's 7-11 in 2025 for the full scoop!

*Image Source: Japan 7-11 Official Website