Donki Japan 2025 Must-Haves: Top 25 Award-Winning Products You Can’t Miss! From Whiskey to Grilled Cheese Chocolate and Raw Egg Rice Sauce

Exciting news for shoppers and travelers alike—the 2025 Product Awards at Donki Japan have just been unveiled! Whether you’re a fan of the iconic SUNTORY whiskey, curious about the grilled cheese chocolate adored by international visitors, or intrigued by the viral raw egg rice sauce, this curated list highlights 25 standout items across five popular categories. It’s your ultimate guide to the hottest trends and must-buy goodies at Donki.

If you’re planning a trip to Japan, a stop at Donki (Don Quijote) is simply unavoidable. This 24/7 shopping wonderland is packed with everything from tasty snacks and beauty products to quirky gadgets, making it a treasure trove for tourists. The latest "2025 Product Awards" by Donki Japan are based on solid data—sales figures, popularity polls, and customer reviews collected between January 2024 and January 2025. To save you time and stress, Kinnso has put together this official list featuring categories like "Best Sellers," "Overseas Customers’ Favorites," "Internet Sensations," "Gen Z Staff Picks," and "Customer Favorites." So get ready to shop smart and snag the best souvenirs on your next visit!

(Image Source: @Donki, @Shutterstock)

Claiming the top spot with good reason, the SUNTORY Whisky Square Bottle is a favorite not just among locals but also tourists from China and Southeast Asia. With annual sales hitting a staggering 1.6 billion yen, it’s clear why this whisky is such a hit. Its smooth flavor and wallet-friendly price make it a fantastic choice whether you’re treating yourself or hunting for the perfect gift. Plus, the timeless packaging adds a classy touch, making it a standout present option!

If you’re a fan of Korean beauty finds, the SHISEIDO Fino Hair Mask is a must-try! Loved by travelers from Korea, this mask boasts a rich, creamy texture that works wonders on damaged hair, delivering deep nourishment and repair. What’s even better? It won’t break the bank, making it a top pick for those seeking quality without the hefty price tag. No surprise it’s snagged the 2nd spot on Donki’s bestseller list—proof that great hair care can come at a great value!

As more people around the world focus on healthy eating, Kalle B’s fruity cereal has become a real favorite! Travelers from China and Southeast Asia especially adore it, often picking it up as a wholesome souvenir to take home. Packed with a delightful mix of dried fruits and grains, this cereal not only tastes great but also offers solid nutritional benefits—making it a smart and tasty start to your day.

If you’re gearing up for a trip, this little gem should definitely be in your bag. Lion King Foot Relaxation Time has become a sensation on Korean social media, praised as a must-have for melting away travel fatigue. Just apply it to the soles of your feet, and you’ll feel instant relief—perfect after a day spent exploring on foot. It’s such a hit that Korean travelers often stock up, buying multiple boxes to take home!

When it comes to sun protection in Japan, Kao’s Biore UV Aqua Rich Watery Essence is a true staple. Travelers love it for its feather-light, non-greasy feel that doesn’t weigh you down, all while offering solid sun defense. And the cherry on top? It’s surprisingly budget-friendly, making it a top pick for those exploring under the sun without breaking the bank.

If you’re hunting for the ultimate souvenir at Donki Japan, look no further than the Morinaga BAKE Cheese Brick — the undisputed favorite among international visitors! This little box, packed with 10 bite-sized pieces of baked cheese chocolate, flies off the shelves with an incredible 3.22 million units sold annually. It’s no wonder it’s hailed as a “must-buy” on Chinese social media and has a loyal fanbase in South Korea too. The magic lies in its rich, velvety chocolate shell paired with a smooth, creamy cheese filling that melts in your mouth, delivering a perfect harmony of textures that keeps people coming back for more.

Known as the "coin balm" in South Korea, this little acupoint patch has earned the nickname "miracle remedy" across China—and for good reason! It's a compact, easy-to-use solution that targets shoulder and neck pain, making it a true lifesaver for anyone who spends hours hunched over their phone or desk. No surprise it’s a must-have for travelers across Asia looking to stay comfortable on the go!

Back in 2017, this mask took Chinese social media by storm! Packed with Japanese rice essence, it delivers impressive hydration without breaking the bank. No wonder it quickly became a must-have for Chinese travelers. Many users rave about how their skin feels deeply moisturized and glows with a fresh radiance after using it!

When you think of Japanese ramen, Ichiran instantly comes to mind as a standout name. This family-sized pack brings the iconic taste of Ichiran right into your kitchen, which is why it’s a hit with Chinese travelers. Let’s face it, not every trip to Japan allows you the patience to stand in line for a bowl, so having this boxed set on hand means you can enjoy that rich, authentic flavor anytime you want—no waiting required.

One of the best travel companions you can pack is the individually wrapped Ohta Gastrointestinal Medicine. If you’re a foodie exploring Japan, you know how easy it is to get a bit of stomach trouble after savoring all those amazing dishes. That’s where Ohta Gastrointestinal Medicine steps in—it’s a trusted remedy both in Japan and abroad, making it a must-have for anyone’s travel kit!

It might come as a surprise, but the absolute favorite among Gen Z employees is none other than the tuna mayonnaise onigiri! Selling a whopping 1.8 million units annually, this little rice ball has won hearts across the board. Affordable and packed with flavor, it’s the perfect go-to snack for young staff juggling busy shift schedules without breaking the bank.

Need a pick-me-up during those hectic workdays? Monster’s Hawaiian flavor energy drink is just the ticket! It stands out with its refreshing, tropical twist and won’t break the bank—no wonder it’s a favorite among young professionals. Working at Donki can be tough, and this tasty boost helps keep the energy flowing when you need it most.

Donki’s baked sweet potatoes have earned quite the reputation! It’s a favorite snack among the staff, who often pair them with ice cream during their breaks—a sweet duo that never fails to lift spirits. Beyond their delightful taste, these baked sweet potatoes are surprisingly satisfying, offering a wholesome and tasty treat that hits the spot every time.

Looking for a meal that packs a punch and keeps you going through a tough day? The fried chicken cutlet bento is just the ticket. It’s a generous, satisfying lunch that’s especially popular with young workers tackling physically demanding jobs. One box is all you need to feel full and fueled, and the delicious flavors make it easy to see why it’s a top pick among the office crowd.

Imagine a steaming bowl of fluffy rice, crowned with tender grilled chicken skewers glazed in a tantalizing sweet and spicy sauce. It’s the kind of dish that instantly makes your taste buds sing! This irresistible treat has quickly become a staff favorite, and the portion hits the perfect balance—not too heavy, not too light—just right for a satisfying meal.

Topping the charts on TikTok is the incredible Raw Egg Rice Sauce! Donki’s promo video blew up with over 11 million views in just two months—talk about viral! What makes this sauce so special? It delivers that authentic raw egg over rice flavor, even if you don’t have any eggs or soy sauce handy. If you love Japanese flavors, this is definitely one product you’ll want to grab.

Here’s a fun tidbit: Shinako Bonbon is a snack born from the world of ASMR, created by a beloved Japanese YouTuber known for their calming chewing sounds. Those soothing audio clips sparked a viral sensation, and the snack itself—with its adorable packaging and one-of-a-kind texture—has quickly become a hot topic among foodies and fans alike.

If you haven’t tried HARIBO’s chocolate-flavored marshmallows yet, you’re seriously missing out! These little treats have taken the internet by storm, popping up everywhere from YouTube ASMR videos to TikTok clips. Imagine soft, pillowy marshmallows infused with a luscious chocolate taste—it's a match made in snack heaven. No wonder they’ve become such a viral sensation!

Who says practical can't be popular? This wireless charging car phone holder is stealing the spotlight on TikTok, thanks to its sleek design and range of colors. It’s the perfect blend of style and convenience, making it a must-have featured in Donki’s trending TikTok favorites.

What makes this portable air conditioner a standout? It’s the ease of use—no installation needed! Just plug it in, and you’re good to go. Perfect for renters or anyone who loves flexibility. No wonder it’s been buzzing all over the internet!

If you’re wandering the aisles of Donki Japan, don’t miss out on their star product: roasted sweet potatoes. Fans can’t stop talking about their irresistibly soft texture and just-right sweetness that hits the spot every time. Plus, they’re a wholesome treat that works perfectly whether you’re nibbling between meals or looking for something more filling.

Usually, you’ll find just 5 sheets in a standard seaweed pack, but here’s a treat for seaweed fans: this Korean brand from Donki comes with 8 sheets per pack. The taste strikes the perfect balance—not too salty, just right—and shoppers can’t stop raving about it! If you’re a seaweed enthusiast, this bigger pack is definitely worth grabbing.

What makes Takano Natto’s Super Small Grain variety stand out? Many fans love its perfectly sized beans and wallet-friendly price. Natto isn’t everyone’s cup of tea, but if you’re a fan, this one delivers excellent quality without breaking the bank.

Looking for a budget-friendly snack that’s both satisfying and good for you? Low-fat tuna cans are winning hearts everywhere! Perfectly portioned and packed with protein, these cans are a top pick for anyone watching their health without sacrificing taste.

Looking for a tasty and budget-friendly snack? Frozen chicken nuggets fit the bill perfectly! They’re super easy to cook up at home, and fans love them for their unbeatable value. Truly, they’re a staple in many kitchens.

If you want to skip the crowds, steer clear of weekends and Japanese national holidays—they tend to get pretty busy. Instead, try heading there on a weekday evening when the store is much quieter and shopping feels more relaxed. Plus, since Donki is open 24 hours, you can take your time exploring even late at night without any rush.

When shopping at Donki, you’ll find that most locations gladly take credit cards and electronic payments. However, it’s a smart move to carry some cash just in case. Some smaller or specialty items might only be sold for cash, and paying with cash often speeds up the checkout process. So, having a bit of cash tucked away can make your shopping experience smoother and hassle-free.

Remember to carry your passport with you! When you spend over 5,000 yen, you’re eligible for tax-free shopping, letting you save a cool 8% on consumption tax. Just keep in mind, the tax-free goods need to be taken out of Japan within 30 days of purchase.

If you’re bringing along items that need to stay cool—think raw egg rice sauce or natto—make sure to have a cooler bag handy or plan to buy them just a day before you head home. And when it comes to chocolate treats like baked cheese chocolate, keeping them at a steady temperature is key. During the summer months, it’s best to store these goodies in an air-conditioned space to keep them in perfect shape.

Donki does provide shopping bags, but if you're planning to pick up a bunch of goodies, it's smarter to bring along your own eco-friendly tote or even a suitcase. This tip is especially handy when buying liquids—make sure their packaging is tightly sealed to avoid any messy spills in your luggage.

So, we’ve come to the finale of our guide to Donki Japan’s 2025 Must-Buy Product Awards! The official data shines a light on a fascinating mix of favorites—from timeless classics like whiskey and hair masks to trendy hits like raw egg rice sauce. Each product has its own unique story behind its popularity. Our advice? Pick and choose from these 25 standout items based on what suits your taste and needs. Next time you’re in Japan, this certified must-buy list will help you shop smarter and make the most of your Donki adventure. Whether you’re after the latest viral sensations or handy everyday essentials, this list has got you covered. Just remember to shop thoughtfully—grab what you truly want and need, so every trip to Japan is packed with great finds and even better memories!

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