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Must-Buy Items from Olive Young Korea in 2025: 24 Recommended Makeup and Skincare Products Loved by Zhang Yuanying and Jennie!

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Published at 01/25/2025
Updated at 04/08/2025

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Get ready, beauty enthusiasts! The ultimate 2025 shopping list from Olive Young Korea has arrived. Whether you're into makeup, skincare, beauty masks, or trendy accessories, this guide has got you covered. We've curated 24 top-notch products that are adored by netizens and celebrities alike, including the Fwee Dual Lip and Cheek Balm, Hince Highlighter Stick, Torriden Essence, AMUSE Jelly Lip Tint, and many more. Dive in and plan your shopping spree effortlessly!

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Must-Have Beauty Picks from Korea's Olive Young

1. AMUSE Jelly Moisture Vegan Cushion Foundation

Must-Have Beauty Picks from Korea's Olive Young
Even K-pop sensation Zhang Yuanying from IVE swears by this one! AMUSE, a beloved Korean beauty brand, has hit it big with their jelly lip tints, and now, their "little yellow box" cushion foundation is taking the spotlight. Infused with 70% jelly essence, this foundation is all about keeping your skin hydrated while giving you that perfect dewy finish. It's also mask-proof and long-lasting, earning high praise from Korean beauty gurus. If you're looking for a new foundation to try in spring 2024, this one's a game-changer!

2. HERA Sensual Nude Gloss 5g

Ever dreamt of having lips as stunning as BLACKPINK's Jennie? Look no further than HERA's Sensual Nude Gloss! This Korean beauty gem is a must-have, offering intense pigmentation, a silky texture, and a lasting, moisturizing finish. Available in 10 dazzling shades with ultra-high saturation, just one swipe will give your lips a captivating color that ensures you stand out effortlessly in any crowd!

With its cutting-edge "high-pixel color grain" technology, this product takes color saturation and uniformity to the next level, effortlessly hiding any lip lines.

3. dasique Eyeshadow Palette

Looking for a way to create stunning and versatile eye makeup without spending a fortune? Check out dasique, a South Korean beauty brand that's all about delivering great value for your money. With its cute pastel packaging and high-quality products, dasique has quickly become a favorite among many young women in Korea. One of its standout products is the nine-color eyeshadow palette, which has consistently been a top seller on major beauty platforms! The palette draws inspiration from the charming beauty of flowers, offering a range of shades from everyday neutral earth tones to soft pinks, rosy hues, and peachy shades—there's something for everyone, and each palette is absolutely gorgeous!

The eyeshadows in the dasique nine-color palette have a smooth, silky texture that makes it easy to create a deep and dimensional eye look. Each palette is carefully curated with almost no wasted shades, ensuring that every color can be fully utilized, allowing you to effortlessly try out different eye makeup styles! It's no surprise that Korean girls have nicknamed it the "affordable alternative to 3CE," as it combines high quality with great value!

4. BBIA Bowknot New Basic 10-Color Eyeshadow Palette

Looking to nail that versatile Korean-style eye makeup? Then you absolutely need to check out this 10-color eyeshadow palette from the beloved Korean brand BBIA! It's no wonder BBIA is a go-to for many Korean women and beauty bloggers, thanks to its top-notch quality and wallet-friendly prices.

This palette isn't just about the practical and versatile color options; it also features charming details that will delight your inner youth! The adorable bowknot embossing on the eyeshadows is sure to make your heart skip a beat even before you start applying your makeup! With 10 essential shades, from everyday earthy tones to dazzling glitter colors, this palette is a multi-tasker, doubling up as eyeshadow, blush, and even eyeliner. Talk about getting your money's worth!

5. fwee Lip & Cheek Blurry Pudding Pot

If you're into K-beauty, then you've probably heard about fwee, the trendy Korean makeup brand that’s been making waves among young women. Their cute packaging and vibrant shades are hard to resist! One standout in their lineup is the versatile lip and cheek product that’s become a must-have in the beauty community.

The magic of fwee’s lip and cheek product lies in its innovative formula, combining "blurring powder" with "moisturizing jelly" to create a fun, bouncy pudding texture. This unique blend effortlessly melts into your skin, giving you a super comfy feel. Just a quick swipe and you’ll have a soft, natural tint on both your cheeks and lips, perfect for that fresh, no-makeup look that’s so popular in Korean beauty trends. Plus, it’s packed with natural goodies like cocoa seed butter and agave leaf extract to not only enhance your glow but also keep your skin nourished and pampered.

6. AMUSE Jelly Lip Gloss

Ever dreamed of having those irresistibly glossy lips like IVE's Zhang Yuanying? Look no further than the AMUSE Jelly Lip Gloss! Packed with natural goodies like palm oil, coconut oil, and canola oil, this lip gloss keeps your lips hydrated for up to 12 hours. Just one swipe and you'll get that dewy, shiny finish that makes your lips look plump and bouncy. Zhang Yuanying herself picked out the shades #01 Natural Nude Pink and #06 Dry Rose, so you know they're perfect. Its lightweight, non-sticky formula gives you that iconic Korean glossy lip style. Whether you're heading out for a casual day or a special date night, this lip gloss is a must-have in your beauty arsenal!

7. hince Radiant Glow Highlighter Stick

If you're after that flawless, dewy look that's all the rage in Japan and Korea, then the hince Radiant Glow Highlighter Stick is your new best friend. This gem from South Korea's luxury beauty brand, hince, has quickly become a must-have for makeup enthusiasts.

Available in four stunning shades, the #LT001 shade is the star of the show. Its off-white tone with a hint of champagne gold shimmer makes it incredibly versatile and popular. Just a gentle swipe is enough to give your face a natural, radiant glow, making your skin look effortlessly flawless. Plus, its hydrating, non-sticky formula blends seamlessly into the skin, helping you achieve that perfect Korean beauty glow with ease!

8. Hince Second Skin Foundation

If you're on the hunt for a foundation that feels light as air but still offers top-notch coverage, look no further than the Hince Second Skin Foundation. This gem goes on smoothly, layering without ever feeling heavy. Its standout formula is packed with moisturizing ingredients, ensuring your skin stays hydrated while flawlessly hiding any imperfections. Say goodbye to the dreaded cakey look and hello to a fresh, radiant complexion that lasts all day.

What’s even better? This foundation excels in oil control and is sweat-resistant. So, even when the summer heat is in full swing, your makeup will stay put, keeping you looking confident and fabulous no matter what!

9. Romand Juicy Lasting Tint

If you're looking to add a pop of color to your makeup routine, the Romand Juicy Lasting Tint by the trendy South Korean brand rom&nd is just what you need! This product has taken the Korean beauty world by storm, and it's easy to see why. The Juicy Lasting Tint offers a lightweight, non-sticky texture that glides onto your lips effortlessly, instantly smoothing out any lines and giving your lips a fresh, juicy look. With its rich pigmentation, just one swipe is enough to deliver vibrant color that stays put all day long, keeping you looking fabulous from dawn till dusk!

10. Too Cool for School Eyelid Pencil

Ranked at the top on Olive Young, this eyelid pencil is a crowd favorite and a must-have for professional makeup artists. It’s your go-to for effortlessly enhancing your eyes with just a single stroke! The pencil’s smooth and delicate texture makes it super easy to draw natural, flowing eyelid lines. Even if you're new to makeup, you’ll find it a breeze to use—no more worrying about clumps or streaks!

Must-Buy from Korea's Olive Young | Skincare Edition

11. ROUND LAB Dokdo Birch Tree Moisturizing Sunscreen SPF50+ PA++++

Must-Buy from Korea's Olive Young | Skincare Edition
One of the most talked-about brands at Olive Young right now is ROUND LAB, and their eco-friendly sunscreen is flying off the shelves! With a powerful sun protection factor of SPF50+ PA++++, this sunscreen is packed with gentle and non-irritating ingredients. It features birch sap and hyaluronic acid, offering the dual benefits of shielding your skin from the sun while keeping it hydrated and nourished. This product is so popular that it tends to sell out fast, so grab it as soon as you see it!

12. SKINFOOD Carrot Soothing Hydrating Pads

Have you joined the trend yet? The "Carrot Soothing Hydrating Pads" that Han Shao Xi swears by during her live streams are a must-have! These pads have climbed to the top of the charts for cotton pads at Olive Young. With just one pad, you can easily give your skin the daily hydration and soothing it craves, which is why even the beauty icons can't get enough of them!

Packed with natural carrot seed oil extract, these pads gently nurture your skin with the power of carotene. They’ve passed sensitivity tests and are free from harmful additives, making them perfect for even the most sensitive skin types. The pure cotton pads feature a soft, skin-friendly grid design, ensuring a perfect fit and a comfortable experience during use. If you’re aiming for that radiant, dewy skin like Han Shao Xi, start with the "Carrot Soothing Hydrating Pads"!

13. VT REEDLE SHOT 100 Microneedle Essence

Meet the VT REEDLE SHOT 100 Microneedle Essence, a true sensation from South Korea. It's not just a top-seller at Olive Young; it has also reached an impressive milestone with over 3.3 million bottles sold, earning rave reviews along the way!

The magic of VT REEDLE SHOT 100 lies in its cutting-edge Cica ReedleTM microneedle technology. These microneedles, which are 14 times smaller than your pores, work like tiny, invisible bulldozers, delivering active ingredients deep into your skin. This process wakes up dormant skin cells, kickstarting an effective skincare routine. You might feel a slight tingling from the microneedles, but don't worry—that's just a sign they're doing their job and your skin transformation is beginning! With regular use, you'll see your skin becoming smoother, more refined, and glowing with health.

Looking for a tailored skincare experience? The VT REEDLE SHOT series offers products with different hardness levels, ranging from 300 to 1000, to suit various skin types and needs. This makes it easy to find the perfect microneedle skincare solution just for you.

14. Olive Young Invisible Acne Patches

Meet the Olive Young Invisible Acne Patch, the reigning champion of spot treatments for six years straight! This little wonder is crafted from an ultra-thin, breathable, and waterproof material that perfectly blends with your skin, even under makeup. Its clever thickened center design works wonders by soaking up acne secretions, shielding the area, reducing inflammation, and speeding up the healing process. Say farewell to those pesky pimples and hello to a confident, radiant you!

15. Torriden Ceramide Lip Essence

If you're on the hunt for the ultimate lip care product, look no further than the Torriden Ceramide Lip Essence, a sensation in South Korea! This little gem has become a favorite among Korean beauty enthusiasts, flying off the shelves at Olive Young. Its super moisturizing yet non-sticky formula has made it a must-have, so much so that even resellers can barely keep up with the demand!

Loaded with ceramides and jojoba oil, the Torriden Lip Essence works wonders on dry lips, tackling issues like lip lines and peeling, and leaving your lips feeling plump and hydrated. Whether you use it as part of your daily routine or slather it on as a thick overnight mask, you're in for a treat!

16. Torriden Low Molecular Weight Hyaluronic Acid Serum

Hailing from South Korea, the Torriden Low Molecular Weight Hyaluronic Acid Serum has earned its spot at the top of Olive Young’s affordable serum rankings. It's a favorite among Korean beauty aficionados! This serum boasts a straightforward and gentle formula, featuring natural malachite extract that lends it a lovely light blue color while soothing and calming your skin. The dynamic duo of low molecular weight hyaluronic acid and vitamin B5 packs a punch of hydration, ensuring your skin stays moisturized, balanced in oil production, and fortified. Keep your skin glowing and hydrated all day long with this fan-favorite serum!

17. Torriden Hyaluronic Acid Soothing Cream

Get ready to dive into deep hydration with Torriden's Hyaluronic Acid Soothing Cream! This amazing cream features five different molecular weights of hyaluronic acid, creating a multi-layered hydration system that locks in moisture and rejuvenates your skin from the inside out. But that's not all – it also soothes and cares for your skin! Enriched with Centella Asiatica extract, it gently eases skin discomfort, effectively reducing redness and irritation. It's perfect for even the most sensitive skin types.

Must-Have Buys from Korea's Olive Young | Sheet Masks

18. Torriden Micro-Molecule Hyaluronic Acid Hydrating Mask

Must-Have Buys from Korea's Olive Young | Sheet Masks
Besides their amazing serums, Torriden's hydrating mask is a true gem you can't miss out on in Korea! This mask is a big hit in the Korean beauty world, and for good reason. It's packed with powerful moisturizing ingredients like Vitamin B5, allantoin, and hyaluronic acid. These ingredients team up to tackle the tricky issue of oily skin that feels dry underneath, leaving your skin looking dewy and radiant.

19. Lindsay COOL Tea Tree Modeling Mask Cup Pack Soft Film

If you have oily or acne-prone skin, this soft film mask is a game-changer! Infused with tea tree essential oil, it’s known for its antibacterial and oil-controlling superpowers. It works wonders by reducing oil production, preventing acne, and diving deep into your pores to clear out dirt and excess oil. The mask comes in a handy cup packaging, making it super easy and hygienic to use. Just add water, mix it up, and you’re ready for a fun DIY mask session. After letting it set for 15-20 minutes, you can peel it off effortlessly without any irritation. Your skin will feel refreshed, clean, and look brighter with refined pores.

20. Korean Abib Houttuynia Cordata Gum Mask

Meet the Abib Gum Houttuynia Cordata Mask, your new skincare hero! Packed with a highly concentrated essence of Houttuynia cordata, this mask works wonders to calm redness and sensitivity in no time. It's like a soothing blanket for your skin. Plus, Houttuynia cordata is a powerhouse antioxidant that brightens your complexion, evens out skin tone, and helps fade those pesky acne scars. The result? A healthy, radiant glow. And the best part? It's gentle enough for all skin types, even the most sensitive. So, everyone can enjoy its benefits!

21. Numbuzin No.3 Pore Tightening Water Glow Mask

If you're into K-beauty, you've probably heard all the buzz about the Numbuzin No.3 Pore Tightening Water Glow Mask. This mask has not only snagged the Best Brand title at the 2021 YouTuber's Awards but also clinched the top spot at the Leferi Skin Care Brand Awards. Pretty impressive, right? The secret behind its rave reviews lies in its special ingredients and formulation. It combines precious fermented elements with Numbuzin's unique Tingle-pore Complex™ formula, which works wonders in tightening pores and smoothing out your skin, leaving it feeling silky and looking refined.

But that's not all! This mask is also packed with natural plant extracts like peppermint leaves and green tea. These ingredients give your skin a refreshing and soothing treat while boosting the pore-tightening effect, making your complexion glow from within.

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Must-Buy from Korea's Olive Young | Hair Care Edition

22. UNOVE Deep Damage EX Conditioner

Must-Buy from Korea's Olive Young | Hair Care Edition

Let’s talk about a hair care gem you can find at Olive Young in Korea – the UNOVE Deep Damage EX Conditioner. This hair mask is a powerhouse, packed with 36 different proteins and amino acids that work wonders on your hair. Even if your hair is extremely damaged and dry, this conditioner provides intense repair, bringing back that smooth, silky shine. Plus, the scent is simply divine – a refreshing and sophisticated mix of musk and floral notes that lingers, giving you a boost of confidence with every swish of your hair. It's no surprise that this product has a high repurchase rate, with many users swearing by its amazing results!

23. ROOTON Revitalizing Plant Extract Shampoo

ROOTON's Revitalizing Plant Extract Shampoo is Olive Young's top seller, and it's easy to see why! Packed with natural ingredients like tea tree, mint, rosemary, and aloe vera, this shampoo not only cleanses your scalp and hair gently but also offers a soothing and calming experience. Tea tree and mint work wonders to banish oil and dirt, while rosemary and aloe vera take care of sensitive scalps and tackle dryness. Its gentle formula is perfect for those with sensitive or oily scalps, leaving your hair feeling fresh and smooth. Plus, it's a favorite among South Korean actresses Jun Ji-hyun and Lee Young-ae!

24. GRAFEN Hair Gel Series

If you're looking for the go-to hair product for men in South Korea, look no further than GRAFEN. Dominating the shelves at Olive Young drugstores, GRAFEN has become a must-have for many Korean men. What makes it so special? It's all about the professional styling and top-notch hair care. GRAFEN's products are tailored to suit the hair texture of Asian men, blending the best of hair oil and hair wax. The result? A light, non-greasy formula that keeps your hair looking sharp and fresh, no matter how hot and humid it gets in Hong Kong.

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We've put together the ultimate guide to must-buy items at Korea's Olive Young, featuring 24 handpicked essentials that range from daily skincare to must-have makeup products. To make your shopping spree smoother, we recommend planning your shopping list ahead of time and taking advantage of Olive Young's membership perks and seasonal sales. Be sure to save this guide so you can shop with confidence on your next trip to Korea!

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